The quality of photography is crucial to advertising campaigns, web sites, billboards, and magazine spreads. Light, composition, background, props and other tools create images of beauty, that arrest customer’s attention.

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Book and magazine design, which is often referred to as “page layout” or even “desktop publishing”, involves the arrangement and styling of words and images on a printed page by using a system of rows and columns which provide structure and order. It is only those who can manage to master design and production successfully who are able to succeed in this technical aspect of graphic design.